Demand for the beloved item was seven times higher than when it last appeared on the menus two years ago, prompting many of its sites to sell out. For example, the company said that a fan bought 180 Mexican pizzas in one order.
Taco Bell said in a statement that it is working “hard with our restaurants and suppliers” to get more pizza ingredients, and hopes to be back permanently on menus “by this fall.”
The beloved menu item was phased out in November 2020 as part of a broader culling of the Taco Bell menu during the height of the pandemic. This helped Taco Bell eliminate the complications and costs.
Mexican pizza consists of a tortilla crust stuffed with pizza sauce and beans or ground beef. Topped with another tortilla shell dipped in more salsa, cheese, and chopped tomatoes. Taco Bell introduced the item in 1985 and originally called it “Pizza Pizza.”
Fast food chains must constantly compete for customer dollars and attention, and niche offerings are a way to try to get past the noise. Taco Bell, in particular, is running regular experiments to its menu by adding limited-time offers to stimulate customer interest.
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