November 30, 2022

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Facebook is rebranding its News Feed after more than 15 years

Facebook is rebranding its News Feed after more than 15 years

Meta is changing the name of the Facebook News Feed, which is the primary part of the service that users browse to see what their friends and family have shared. From now on, it will be called “Abstract”, according to Tweet from the company Tuesday. The name News Feed has been in place since the feature was first introduced over 15 years ago.

In some ways, this is a massive change – Facebook is one of the most used platforms in the world, and the feed is its main interface. On the other hand, it’s “just a name change to better reflect the diverse content people see in their feeds,” according to an email sent to the edge Posted by Facebook spokesperson Dami Oeviso. The change “does not affect the broader application experience.”

There’s a lot in the name, and the rebranding seems to reflect Facebook’s messy relationship with the distribution of news stories. Research has shown that misinformation It gets significantly more interaction on the platform From fact-based reporting, regulators have you are looking for it How big tech companies algorithmically categorize the content in their feeds. For its part, Meta He said It reduces the amount of political content that appears on people’s homepages – its own research He suggested that the News Feed algorithm could push even politicians to take more extreme positions.

Information about politics and current events, rather than posts from your cousin about his participation, are the kinds of things you’d expect to find in something called a “news feed.” Personally, this makes it hard not to read the name change as an accurate paraphrase of how seriously we take the content the algorithm offers.

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Changing the name can also help clear up potential confusion within the app. Over a decade and a half ago, when the News Feed was introduced, Facebook also didn’t have a news tab that users could mix with. in a Staff noteMeta said the name “News Feed” made people think it was a place for news stories rather than friends’ posts.